:root{--bg:#0A0A0B;--ink:#111113;--card:#141416;--line:#26262B;--text:#F4F4F5;--muted:#A6A6AD;--red:#E3122D;--red2:#C8102E;--chrome:#C9CDD2;--max:1240px;--disp:'Anton',Impact,'Arial Narrow',sans-serif;--body:'Inter',system-ui,-apple-system,Segoe UI,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--text);font:16px/1.6 var(--body);-webkit-font-smoothing:antialiased}
img,video{max-width:100%;display:block}a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;background:#fff;color:#000;padding:8px 12px;z-index:99}
h1,h2,h3,.disp{font-family:var(--disp);font-weight:400;text-transform:uppercase;letter-spacing:.01em;line-height:.95;margin:0}
h1{font-size:clamp(48px,9vw,128px)}h2{font-size:clamp(38px,6vw,84px)}h3{font-size:clamp(22px,2.4vw,30px);line-height:1.05}
p{margin:0 0 1em}.lead{font-size:clamp(17px,1.6vw,20px);color:#D9D9DE;max-width:640px}
.eyebrow{font:600 12px/1 var(--body);letter-spacing:.22em;text-transform:uppercase;color:var(--red);margin-bottom:16px;display:inline-block}
.red{color:var(--red)}
/* header */
.hdr{position:fixed;inset:0 0 auto 0;z-index:50;transition:background .25s,border-color .25s;border-bottom:1px solid transparent}
.hdr.solid,.hdr.always{background:rgba(10,10,11,.92);backdrop-filter:blur(10px);border-color:var(--line)}
.hdr .wrap{display:flex;align-items:center;gap:20px;height:72px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand img{width:44px;height:44px;border-radius:10px;object-fit:cover}
.brand b{font:400 24px/1 var(--disp);letter-spacing:.03em;text-transform:uppercase}.brand b i{font-style:normal;color:var(--red)}
.nav{display:flex;gap:22px;margin-left:auto;align-items:center}
.nav a{text-decoration:none;font-weight:600;font-size:14px;letter-spacing:.04em;text-transform:uppercase;color:#E4E4E7}
.nav a:hover{color:#fff}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:0 26px;border-radius:999px;font:700 14px/1 var(--body);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s,background .15s,box-shadow .2s}
.btn.red{background:var(--red2);color:#fff}.btn.red:hover{background:var(--red);box-shadow:0 10px 30px rgba(227,18,45,.35);transform:translateY(-1px)}
.btn.ghost{border-color:#fff;color:#fff}.btn.ghost:hover{background:#fff;color:#000}
.btn.sm{min-height:40px;padding:0 18px;font-size:12px}
.menu-btn{display:none;margin-left:auto;background:none;border:0;color:#fff;font:700 13px var(--body);letter-spacing:.1em;text-transform:uppercase;cursor:pointer;min-height:44px}
@media(max-width:980px){.nav{display:none;position:fixed;inset:72px 0 auto 0;background:#0A0A0B;flex-direction:column;align-items:flex-start;padding:24px;gap:18px;border-bottom:1px solid var(--line)}.nav.open{display:flex}.menu-btn{display:block}}
/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;overflow:hidden}
.hero video,.hero .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.35) 0%,rgba(0,0,0,.15) 40%,rgba(10,10,11,.95) 100%)}
.hero .wrap{position:relative;z-index:2;padding-bottom:9vh;padding-top:120px}
.hero h1 span{display:block}
.hero .ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:28px}
.micro{font-size:12px;color:var(--muted);letter-spacing:.02em}
.hero .micro{margin-top:22px}
/* ticker */
.ticker{border-block:1px solid var(--line);overflow:hidden;background:var(--red2)}
.ticker div{display:flex;gap:48px;white-space:nowrap;padding:14px 0;animation:tick 28s linear infinite;font:400 22px/1 var(--disp);text-transform:uppercase;letter-spacing:.06em}
@keyframes tick{to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.ticker div{animation:none}.reveal{opacity:1!important;transform:none!important}}
/* sections */
section{padding:clamp(72px,10vw,140px) 0}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap;margin-bottom:40px}
.pills{display:flex;gap:8px;flex-wrap:wrap}
.pill{border:1px solid var(--line);background:transparent;color:#E4E4E7;border-radius:999px;padding:10px 16px;font:600 13px var(--body);cursor:pointer;min-height:42px}
.pill[aria-pressed=true],.pill:hover{background:#fff;color:#000;border-color:#fff}
.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media(max-width:1100px){.grid{grid-template-columns:repeat(3,1fr)}}@media(max-width:820px){.grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:520px){.grid{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden;display:flex;flex-direction:column;transition:transform .25s,border-color .25s}
.card:hover{transform:translateY(-4px);border-color:#3a3a42}
.card .img{aspect-ratio:1/1;background:#0d0d0f;overflow:hidden}.card .img img{width:100%;height:100%;object-fit:cover;transition:transform .5s}.card:hover .img img{transform:scale(1.04)}
.card .body{padding:18px 18px 20px;display:flex;flex-direction:column;gap:8px;flex:1}
.chip{font:600 11px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.card h3{font-size:24px}
.price{font-weight:700;font-size:17px}.price small{color:var(--muted);font-weight:500}
.card .row{display:flex;gap:10px;margin-top:auto;padding-top:10px;align-items:center}
.card .row a.more{font-size:13px;color:var(--muted);text-decoration:underline;text-underline-offset:3px}
.cap{font-size:11px;color:#6E6E76;padding:0 18px 12px}
/* split media */
.media{position:relative;min-height:80vh;display:flex;align-items:center;overflow:hidden}
.media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.media:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(10,10,11,.92) 0%,rgba(10,10,11,.6) 50%,rgba(10,10,11,.15) 100%)}
.media .wrap{position:relative;z-index:2}
.media .lead{margin:18px 0 26px}
.list-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
/* hair feature */
.hair{background:radial-gradient(1200px 500px at 80% 0%,rgba(200,16,46,.25),transparent 60%),var(--ink)}
.two{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
@media(max-width:900px){.two{grid-template-columns:1fr}}
.hair-cards{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:560px){.hair-cards{grid-template-columns:1fr}}
.checks{list-style:none;padding:0;margin:18px 0}.checks li{padding-left:28px;position:relative;margin:8px 0}.checks li:before{content:"";position:absolute;left:0;top:.55em;width:14px;height:3px;background:var(--red)}
/* club */
.club{text-align:center}.club .pillars{display:flex;justify-content:center;gap:clamp(16px,4vw,64px);flex-wrap:wrap;margin:36px 0}
.club .pillars span{font:400 clamp(30px,5vw,64px)/1 var(--disp);text-transform:uppercase}.club .pillars span:nth-child(2){color:var(--red)}
/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
@media(max-width:900px){.steps{grid-template-columns:1fr 1fr}}@media(max-width:520px){.steps{grid-template-columns:1fr}}
.step{border-top:3px solid var(--red);padding-top:18px}.step:before{counter-increment:s;content:"0" counter(s);font:400 44px/1 var(--disp);color:#3a3a42;display:block;margin-bottom:10px}
.step h3{font-size:22px;margin-bottom:8px}
/* faq */
details{border-bottom:1px solid var(--line);padding:18px 0}summary{cursor:pointer;font-weight:700;font-size:18px;list-style:none;display:flex;justify-content:space-between;gap:16px}summary::-webkit-details-marker{display:none}summary:after{content:"+";color:var(--red);font-size:24px;line-height:1}details[open] summary:after{content:"\2013"}details p{margin:12px 0 0;color:#D4D4D8}
/* cta band */
.band{background:var(--red2);text-align:center}.band h2{margin-bottom:18px}.band .btn.red{background:#000}.band .btn.red:hover{background:#111}
/* program page */
.crumbs{font-size:13px;color:var(--muted);margin-bottom:22px}.crumbs a{color:var(--muted)}
.prod{padding-top:120px}
.prod .two{align-items:start}
.gallery{position:sticky;top:96px;border-radius:22px;overflow:hidden;border:1px solid var(--line);background:#0d0d0f}
.buy{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:24px;margin-top:22px}
.opt{display:flex;justify-content:space-between;align-items:center;border:1px solid var(--line);border-radius:12px;padding:14px 16px;margin-bottom:10px}
.opt b{font-size:20px}.opt span{color:var(--muted);font-size:14px}
table.prices{width:100%;border-collapse:collapse;font-size:14px;margin:12px 0}table.prices th,table.prices td{border-bottom:1px solid var(--line);padding:8px 6px;text-align:left}table.prices th{color:var(--muted);font-weight:600}
.info{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:56px}@media(max-width:800px){.info{grid-template-columns:1fr}}
.box{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px}.box h2{font-size:30px;margin-bottom:14px}
.warn{border-color:#5a1a22;background:#170c0e}
.stickybar{position:fixed;left:0;right:0;bottom:0;z-index:40;display:none;background:rgba(10,10,11,.96);border-top:1px solid var(--line);padding:10px 16px;gap:12px;align-items:center;justify-content:space-between}
@media(max-width:820px){.stickybar{display:flex}body.has-sticky{padding-bottom:76px}}
.prose{max-width:820px}.prose h2{font-size:clamp(28px,3.4vw,44px);margin:42px 0 14px}.prose p,.prose li{color:#D4D4D8}
/* footer */
footer{border-top:1px solid var(--line);padding:56px 0 40px;background:#070708;font-size:14px;color:var(--muted)}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:28px}@media(max-width:820px){.fgrid{grid-template-columns:1fr 1fr}}
footer h4{color:#fff;font:400 18px var(--disp);text-transform:uppercase;letter-spacing:.06em;margin:0 0 12px}footer ul{list-style:none;padding:0;margin:0}footer li{margin:7px 0}footer a{color:var(--muted);text-decoration:none}footer a:hover{color:#fff}
.legal{margin-top:36px;border-top:1px solid var(--line);padding-top:20px;font-size:12px;line-height:1.7}
.reveal{opacity:0;transform:translateY(28px);transition:opacity .8s ease,transform .8s ease}.reveal.in{opacity:1;transform:none}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}
.media .wrap{width:100%}
.media.club:after{background:linear-gradient(180deg,rgba(10,10,11,.75),rgba(10,10,11,.55) 50%,rgba(10,10,11,.85))}
.card .img{display:block}.card,.grid>*{min-width:0}
.two>*,.info>*{min-width:0}h1,h2{overflow-wrap:break-word}
/* ===== template v2: bundles ===== */
[hidden]{display:none!important}
.pagehead{padding-top:140px;padding-bottom:40px}
.wrap.narrow{max-width:760px}
.bhero{align-items:center;min-height:auto;padding:150px 0 70px}
.bhero .wrap{padding:0 24px}
.hero-art{position:absolute;inset:0;background:radial-gradient(900px 520px at 85% 15%,color-mix(in srgb,var(--red) 38%,transparent),transparent 62%),radial-gradient(700px 400px at 0% 100%,color-mix(in srgb,var(--red2) 22%,transparent),transparent 60%),repeating-linear-gradient(115deg,rgba(255,255,255,.035) 0 2px,transparent 2px 46px),var(--bg)}
.bhero:after{display:none}
.bhero .poster{opacity:.5}
.hero-b{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:30px;max-width:900px}
@media(max-width:700px){.hero-b{grid-template-columns:1fr}}
.hb{display:flex;flex-direction:column;gap:8px;text-decoration:none;background:rgba(20,20,22,.82);backdrop-filter:blur(8px);border:1px solid var(--line);border-top:4px solid var(--red);border-radius:18px;padding:22px;transition:transform .2s,border-color .2s}
.hb:hover{transform:translateY(-3px);border-color:#3a3a42}
.hb b{font:400 clamp(34px,4vw,48px)/1 var(--disp)}.hb b small{font:600 15px var(--body);color:var(--muted);margin-left:4px}
.hb span:not(.chip){color:#D4D4D8;font-size:15px}.hb i{font-style:normal;font-weight:700;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--red);margin-top:4px}
.bgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media(max-width:980px){.bgrid{grid-template-columns:1fr}}
.bcard{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:24px;display:flex;flex-direction:column;gap:10px;min-width:0}
.bcard h3{font-size:clamp(30px,3vw,40px)}.bcard .goal{color:var(--muted);margin:0}
.tiers{display:flex;gap:10px;flex-wrap:wrap}.tier{flex:1;min-width:120px;border:1px solid var(--line);border-radius:12px;padding:12px 14px}
.tier span{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}.tier b{font:400 34px/1.1 var(--disp)}.tier b small{font:600 13px var(--body);color:var(--muted)}
.save{color:#7ee2a8;font-weight:600;font-size:14px;margin:0}
.bcard .row{display:flex;gap:12px;align-items:center;margin-top:auto;padding-top:8px}.bcard .row .more,.buy .more{font-size:13px;color:var(--muted);text-decoration:underline;text-underline-offset:3px}
.steps.five{grid-template-columns:repeat(5,1fr)}@media(max-width:1000px){.steps.five{grid-template-columns:1fr 1fr}}@media(max-width:520px){.steps.five{grid-template-columns:1fr}}
.phone-art{justify-self:center;width:260px;height:520px;border-radius:40px;border:10px solid #1d1d21;background:linear-gradient(160deg,#18181b,#0b0b0c);box-shadow:0 30px 80px rgba(0,0,0,.6),0 0 0 1px #2a2a30;position:relative;overflow:hidden}
.phone-art:before{content:"";position:absolute;top:10px;left:50%;transform:translateX(-50%);width:90px;height:22px;border-radius:12px;background:#000}
.ph-screen{position:absolute;inset:60px 18px 18px;display:flex;flex-direction:column;gap:10px}.ph-screen b{font:400 30px/1 var(--disp);text-transform:uppercase}.ph-screen span{background:#1e1e22;border-left:3px solid var(--red);border-radius:10px;padding:12px;font-size:14px}.ph-screen em{font-style:normal;color:var(--red);font-weight:700;font-size:13px;margin-top:auto}
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.tgrid.four{grid-template-columns:repeat(5,1fr)}@media(max-width:900px){.tgrid,.tgrid.four{grid-template-columns:1fr 1fr}}
.tcell{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:18px}.tcell b{display:block;font:400 40px/1.1 var(--disp);margin-top:6px}.tcell b small{font:600 14px var(--body);color:var(--muted)}
.ph{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:22px;border:1px solid var(--line)}.ph.tall{aspect-ratio:4/5}
.ph.art{display:flex;align-items:flex-end;padding:24px;background:radial-gradient(500px 300px at 80% 10%,color-mix(in srgb,var(--red) 45%,transparent),transparent 65%),repeating-linear-gradient(115deg,rgba(255,255,255,.04) 0 2px,transparent 2px 40px),var(--card)}
.ph.art span{font:400 clamp(40px,6vw,88px)/.9 var(--disp);text-transform:uppercase;color:rgba(255,255,255,.12)}
.pillars.sm{display:flex;gap:18px;flex-wrap:wrap;margin:18px 0}.pillars.sm span{font:400 34px/1 var(--disp);text-transform:uppercase}.pillars.sm span:nth-child(2){color:var(--red)}
.opt.big{gap:14px;flex-wrap:wrap}.opt.big b{font:400 40px/1 var(--disp)}.opt.big>div{display:flex;flex-direction:column;gap:4px}
table.comp td,table.comp th{padding:12px 10px;vertical-align:top}table.comp th small{color:var(--muted);font-weight:500}
.rform{display:grid;gap:14px;margin-top:28px}.rform label{display:grid;gap:6px;font-weight:600;font-size:14px}
.rform input,.rform select{background:var(--card);border:1px solid var(--line);color:var(--text);border-radius:12px;min-height:48px;padding:0 14px;font:16px var(--body)}
.rform .chk{display:flex;gap:10px;align-items:flex-start;font-weight:500}.rform .chk input{min-height:auto;margin-top:4px}
.lead.answer{color:#E7E7EA}
.bhero .wrap{width:100%}
.bhero.has-img .poster{opacity:1;object-position:70% 40%}
.bhero.has-img:after{display:block;background:linear-gradient(90deg,rgba(10,10,11,.96) 0%,rgba(10,10,11,.82) 38%,rgba(10,10,11,.35) 70%,rgba(10,10,11,.2) 100%),linear-gradient(180deg,transparent 60%,rgba(10,10,11,.95))}
@media(max-width:820px){.bhero.has-img:after{background:linear-gradient(180deg,rgba(10,10,11,.55) 0%,rgba(10,10,11,.85) 45%,rgba(10,10,11,.97) 100%)}.bhero.has-img .poster{object-position:72% 30%}}
.bhero .wrap{position:relative;z-index:2}
.ph.wide{aspect-ratio:21/9;object-position:50% 35%}
/* v3 bundles */
.tiers.three .tier{min-width:84px;padding:10px 12px}.tiers.three .tier b{font-size:20px}
.buy .opt{gap:12px;flex-wrap:wrap}.buy .opt>span{flex:1;min-width:160px}
p.answer{font-size:18px;line-height:1.6;border-left:3px solid var(--red);padding:6px 0 6px 18px;max-width:900px;color:#E7E7EA}
.goal{color:var(--muted)}
@media(min-width:980px){.info.three{grid-template-columns:repeat(3,1fr)}}
.rform input,.rform select{width:100%;max-width:100%;min-width:0;box-sizing:border-box}.rform label{min-width:0;max-width:100%}